About Scotland’s Charity Air Ambulance
Scotland’s Charity Air Ambulance (SCAA) exists so nobody in Scotland suffers or dies because medical help cannot get
there in time.
People can get sick or have accidents anywhere and anytime. But in Scotland there are places where urgent medical
help cannot reach people. Or help gets there too late. And when lives are at risk every minute matters.
As a charity we rely on donations from the Scottish public, companies and communities to ensure that urgent medical
help gets to the patient when it is needed, wherever they are and at speed.
The Role:
The Individual Giving Manager is a new role for SCAA, demonstrating our commitment to growth in the coming years. As
this is a new role, the successful candidate will be able to make the role their own, determining success
alongside the Head of Individual Giving and Engagement. You will help SCAA to achieve their ambitious goals and
continue to provide a life-saving essential service across Scotland into the future through a programme of
sustainable funding.
Key responsibilities will include:
• Managing and delivering the Individual Giving programme to drive supporter acquisition and increase retention
across appeals, regular giving, lottery, mid-level giving and in memory fundraising.
• Working closely with colleagues and partners to formulate, deliver and monitor an effective Individual Giving
strategy including new donor acquisition, donor retention programmes, development and promotion of individual
giving products and propositions, including lottery and raffles, regular giving and development of a mid-value
giving proposition.
• Leading on donor stewardship of our lottery programme, providing training in organisational messaging for the
fundraisers and supporting reduction in attrition.
• Working closely with the Marketing and Communications team to develop and optimise campaigns and appeals.
• Working collaboratively with colleagues across the organisation to develop compelling propositions, showcasing the
voices and stories of patients and supporters
• Leading on the annual budget process for Individual Giving, working with the Head of Individual Giving and
Engagement and Director of Development and Engagement.
• Ensuring that all Individual Giving strategies, promotion and communications are compliant with GDPR and following
good practice of the Chartered Institute of Fundraising.
About You:
• Experience of delivering successful Individual Giving programmes.
• Ability to deliver multi-channel integrated marketing campaigns in the Not-for-Profit sector.
• Demonstrable experience of working with a variety of channels including direct mail, face to face, email, social
media and events.
• Ability to deliver briefs within agreed time frames and ensure these are communicated effectively.
• Excellent communication skills and ability to communicate effectively with Senior Leadership Team.
• Knowledge and experience of managing budgets and delivering financial results against agreed objectives, targets
and timescales.
• Knowledge and understanding of Data Protection legislation.
• Knowledge and experience in working with a CRM database package.
• Excellent organisational skills
Benefits:
• Pension: 12% employer’s & 5% employee’s contribution (after 3 months’ service)
• Annual Leave: 36 days (incl. public holidays) + an extra day for your birthday
• Death in Service benefit: 3 times annual salary
• Optional Private Medical Insurance plan
• Access to Blue Light Card
• Learning and Development opportunities