This vacancy has now closed

CRM Executive

  • Full time
  • £25,000 – £27,000
  • Edinburgh (with home working)
  • Closing 30th May 2022


  • Advertised from 16th May 2022
  • 35 hours per week. Permanent Contract.

Role

Are you an experienced CRM Executive with a passion for diversity and inclusion? Effective and engaging communication is vital to what we do, and our new CRM Executive role offers a unique opportunity to engage with our audiences and advance our mission.

Who are we?

Deaf Action is a deaf-led charity, supporting and celebrating deaf people. We were established in 1835 and work with deaf people across Scotland and the South of England. Our work is geared towards empowering all deaf people to achieve their potential and fully participate in society, with equality of rights, access and opportunity. You can find out more about us here.

About you

We have an exciting opportunity for meticulously organised CRM Executive to join our team. You will be someone with marketing, communications and CRM experience who can deliver effective communications to engage with our diverse audiences. You should be able to think creatively, work both independently and as part of a team, and demonstrate excellent communication, interpersonal and digital skills. We're looking for someone with experience of data management and can use those skills to leverage our brand. As part of our commitment to inclusion, you need to be willing to learn British Sign Language as part of this role (bonus if you already know sign language). Applications from people in the deaf community are welcomed.

About the role

This role is part of the development team, supporting our online marketing efforts across our services and fundraising. This is a new role as we have recently invested in a new CRM system, so you’ll have the opportunity to develop email communications and customer journeys for services across the whole organisation, making a real impact. This is an exciting time for Deaf Action, as we have recently restructured our team and are about to embark on a company-wide rebrand, of which you’ll play a vital role in the roll-out.

Key responsibilities

  • Set up, delivery and reporting of automated email communications
  • Building email campaigns and customer journeys and optimising performance through testing
  • Working with teams across the organisation to develop their regular client communications
  • Establishing general email performance benchmarks, summarising key insights
  • Segmenting data for targeted campaigns
  • Delivering campaign analysis and recommendations for improvements to improve engagement
  • Supporting HR with the delivery of internal communications

Additional responsibilities:

  • Supporting the implementation of the marketing strategy and rebrand process
  • Undertaking ad hoc tasks that may be requested from time to time that are consistent with the nature and scope of this post

Person specification (essential):

  • Degree or professional qualification in marketing, communications, or PR
  • Experience of CRMs and data management, preferably Microsoft Dynamics
  • Excellent written and communication skills, with the ability to write engaging copy
  • Ability to work proactively, prioritise work and meet deadlines
  • Ability to develop good working relationships
  • Willingness to learn British Sign Language

Person specification (desirable):

  • Working knowledge of Microsoft Dynamics
  • Experience of working in the charitable sector
  • Knowledge or awareness of deaf issues and culture

What’s on offer

  • Occupational pension scheme with employer contributions of 6%
  • 32 days leave pro rata (inc bank holidays)
  • Access to an Employee Assistance Programme provided by Health Assured
  • Access to the Cycle to Work Scheme and IT Voucher Scheme
  • Access to a mental health first aider
  • Support for learning and development through our PDR process
  • British Sign Language lessons to Level 2

This role reports to the Marketing Manager.

Application notes

Closing date: 30 May 2022

Provisional Start date: 1 July 2022

To apply, please submit your CV and a covering letter to recruitment@deafaction.org

PVG checks will be requested. Applications welcome from all sections of the community. We expect you will share our commitment to the core values of Deaf Action. British Sign Language training will be provided if necessary.

Deaf Action is a Company Limited by Guarantee and registered in Scotland SC 396876. Scottish Charity Number SCO09898