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Marketing Communications Executive (Home Energy Scotland)

  • Full time
  • Circa £28,000
  • Edinburgh - blended working (home & office)
  • Closing 4th September 2023


  • Advertised from 18th August 2023
  • Salary depending on experience
  • Ref: IM 1102

Role

Energy Saving Trust is an independent organisation working to address the climate emergency.

Energy Saving Trust is a leading and trusted organisation, dedicated to promoting energy efficiency, low carbon transport and sustainable energy use. We aim to address the climate emergency and deliver the wider benefits of clean energy as we transition to net zero.

At Energy Saving Trust we don’t just offer jobs – we offer careers. For our people, being part of the effort to address the climate emergency makes working for us truly meaningful and rewarding.

As well as investing in our mission, we invest in our people and culture. We’re committed to creating an engaging, supportive and inclusive workplace for all and providing opportunities for development, training and growth. We also provide a range of benefits such as flexible working, an employee assistance programme and a wellbeing allowance. Please see our careers page for more information on why Energy Saving Trust is a great place to work.

The team

This role will join Energy Saving Trust’s Group Marketing and Communications team. We are responsible for:

  • Getting our energy saving message out to consumers
  • Growing and developing our brand and reputation
  • Influencing consumers’ behaviour with marketing and communications campaigns
  • Influencing UK government policy through PR, thought leadership and speaking opportunities
  • Driving people to our energy saving advice through our digital channels
  • Collaborating and partnering with relevant stakeholders to address the climate emergency.

Our experienced, skilled team of around 40 people meets regularly and effectively collaborates. We’re professional, we strongly encourage Continuing Professional Development and training and we’re very supportive.

The role

Home Energy Scotland is the free, impartial energy advice service funded by the Scottish Government and delivered by Energy Saving Trust. Its mission is to help people in Scotland create warmer homes, reduce their energy bills and lower their carbon footprint.

As well as working directly with households, we partner with organisations and community groups. Our partnership portal lets organisations refer people who may be struggling to heat their homes to us for expert advice, and we also deliver services that help employers support staff through our employee engagement activities.

The Marketing Communications Executive role forms a key part of the Home Energy Scotland marketing team. Reporting to the Marketing Communications Manager, the successful postholder will be joining us at an unprecedented time where concerns around energy costs and the needs for our services have never been higher. No two days are the same – and you’ll be at the front line of helping people across Scotland to save money, mitigating the climate emergency and playing a key role in helping Scotland to reach its target of Net Zero emissions by 2045.

What you’ll do

  • You’ll work closely with our programme team, marketing colleagues and a wide range of internal and external stakeholders to develop annual marketing plans and determine KPIs for all activities.
  • Deliver effective and innovative marketing communications activities for our partnerships & communities and employee engagement activities.
  • You’ll also support the delivery of wider consumer campaigns to help us achieve our marketing objectives and support the wider Key Performance Indicators of the programme.
  • You’ll handle the tactical delivery of marketing output – from traditional and digital content creation, to print production and supporting with event activity.
  • Measure the impact of all programme campaigns to inform future marketing strategies.

What you’ll bring

  • You’ll be an excellent written and verbal communicator with the ability to write clear and accurate communications across the full range of marketing channels, taking into account best search engine optimisation principles.
  • You’ll ideally have worked in a similar role previously – this can be on agency or client-side – and have good knowledge about current best practice in marketing.
  • Be results oriented with an excellent eye for detail.
  • Good organisational skills including ability to work to deadlines at pace and prioritise your work effectively.
  • You’ll be experienced at managing internal and external stakeholder relationships.

This is a permanent position. Our standard weekly hours are 37.5 hours, Monday to Friday. As standard we offer all contracts on blended (home and office-based) working.

Application notes

To apply, please visit our website and send your CV and cover letter. In your cover letter please explain how you meet the essential areas in the job description. Please state the job reference you are applying for in the subject line. Applications submitted without a covering letter will not be considered.

Applications close on Monday 4 September 2023 at 9am. Interviews are intended to be held in the week beginning 11 September.

If you think you may need additional support or adjustments made to any part of the application/recruitment process, please get in touch.

The majority of our people are working from home but have access to our office locations – Edinburgh, London, Cardiff and Belfast. We will we be happy to discuss this and our blended working model at the interview stage with you.

Please note that we are unable to provide sponsorship for this post. To apply for this post, you must be able to demonstrate your eligibility to work in the UK.

Our commitment to creating a diverse, inclusive and equitable workplace

To address the urgent challenges posed by the climate emergency, we need a diversity of people, experiences and ideas. We strongly encourage applicants from a wide range of backgrounds and with different identities and experiences to apply for roles with Energy Saving Trust. If there is anything we can do to support you in applying, please get in touch with us. Please note that we will always ensure that a fair recruitment process is followed for all candidates and appointments will be made based on merit.