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Top job! Strategic Communications Lead

  • Full time
  • £54,449
  • The Promise Scotland office is located in Charlotte House, 2 South Charlotte Street in Edinburgh. There is also a collaborative space in Glasgow. Flexible working arrangements will also apply to this role and an element of home working will be supported (Hybrid)
  • Closing 12th April 2024

  • Advertised from 22nd March 2024
  • 35 hours per week.


The Promise Scotland is responsible for driving the work of change demanded by the conclusions of the Independent Care Review.

It works with all kinds of organisations to support shifts in policy, practice, and culture so Scotland can #KeepThePromise it made to care experienced infants, children, young people, adults, and their families - that every child grows up loved, safe and respected, able to realise their full potential.

The Promise Scotland’s sole reason for being is to facilitate and support change, wherever that change needs to happen to make sure that Scotland will #KeepThePromise.

More information can be found in the below resources

Independent Care Review Reports

Plan 21-24

Information about the forthcoming Plan 24-30

Annual Review 2022-23

Strategic Work Plan

Find out more at

Job Purpose – Strategic Communications Lead

This is a new cross-organisational role within The Promise Scotland for an experienced communications strategist. The postholder will develop a strong, central communications function with a focus on:

  • Communications strategy – revising, updating and implementing a strategic communication framework based on audience insight, including:
    • Strategic overview of stakeholder engagement
    • Strategic overview of in-house media and external media liaison
    • Ensuring that language, tone and brand values are consistent in all communications
    • across the organisation.
    • Ensuring that the voice of care experienced children and adults, and those working alongside them, is at the heart of The Promise Scotland’s communications.
  • Political engagement
    • Leading work which helps ensure that relevant political stakeholders across Scotland are aware of and engaged in work to #KeepThePromise.
    • Collaborating with other teams on wider stakeholder engagement.
  • In-house digital communications
    • Ensuring strategic use of owned media channels, including website and social media.
    • Leading reactive social media and online communications work.
  • Media liaison
    • Building relations with external media,
    • Responding to media queries
    • Panning proactive media events.

You will be an outstanding all-round communicator, comfortable working in high pressure environments and adept at working collaboratively.

You will possess strategic communications expertise, pairing this with a strong track record of delivery, as well as substantial experience of planning and delivering communications strategies.

You will have excellent writing skills, strong organisational skills and will help grow a positive culture of delivery and good decision-making across content and engagement.

Experience of delivering communications with senior leaders is essential, with the authority and credibility to lead teams and to influence and engage senior leadership colleagues and external partners in complex situations. You will also have proven experience of leading and supporting a small team, including line management.

As part of a small, agile organisation, you will also be happy to undertake the whole gamut of communications work from writing copy and responding to media queries to handling high-profile, sensitive announcements.

Application notes

For further information and to apply, please visit our website.