This is an exciting opportunity to shape how Waverley Care engages supporters online while playing a central role in
growing our fundraising impact. You’ll lead on creating innovative, engaging, and data driven digital campaigns
that inspire people to support our mission and ensure more people across Scotland can access the help they
need.
Part of the Marketing & Communications Team, you’ll work closely with Fundraising colleagues to design and
deliver campaigns that build awareness, generate income, and strengthen supporter relationships.
This role is ideal for someone who combines creativity with analytical thinking, a natural storyteller who can bring
our cause to life online, while also using data and insights to refine and improve performance. As part of our
small but ambitious team, you’ll have the opportunity to experiment with new approaches, shape how we connect
with audiences, and directly contribute to achieving zero new HIV transmission in Scotland by 2030.
Responsibilities include:
Collaborate with the Fundraising Team to design and deliver digital marketing strategies that drive lead generation,
event sign-ups, and supporter engagement.
Produce engaging, high-quality content for websites, blogs, social media, and email campaigns that highlight Waverley
Care’s impact and motivates supporters to take action.
Work closely with colleagues across fundraising and the Health Improvement Team to source powerful stories and ensure
messaging is authentic, accurate, and impact-driven.
Attend fundraising challenges and events (which may take place outside normal office hours) to capture, create, and
share compelling digital content in real time.
Manage and grow Waverley Care’s digital presence across multiple platforms, ensuring campaigns reach the right
audiences and achieve fundraising and engagement goals.
Foster online relationships with donors, supporters, and partners, including donor acknowledgements and interactive
engagement on social media.
Work with the Individual Giving Manager, Marketing & Communications Team, and external agencies to plan and
execute individual giving campaigns that deliver measurable results.
Implement effective SEO strategies to increase visibility of fundraising initiatives and manage Google Grants
campaigns to optimise reach.
Use analytics tools to monitor website and campaign performance, track user behaviour, and provide actionable
insights to improve digital fundraising outcomes.
Explore and test new digital platforms, tools, and approaches to maximise supporter reach and fundraising
opportunities.
Ensure all digital activity complies with fundraising regulations, GDPR, and digital marketing best practices. Ensure
all digital content is consistent with Waverley Care’s brand, tone of voice, and values - helping to challenge
stigma, promote inclusivity, and share positive stories.
About you
You’re a confident communicator and creative thinker with a passion for digital engagement and storytelling that
motivates people to take action. Organised and detail-oriented, you thrive in a busy environment and enjoy
working collaboratively with colleagues across marketing & communications, fundraising and service
delivery.
You’ll bring hands-on experience in setting up, managing, and reviewing digital campaigns, with skills spanning
website CMS (ideally WordPress), email marketing/CRM platforms, social media management, and SEO/analytics.
You’re comfortable using data to inform decisions and are always looking for opportunities to test, learn, and
optimise performance. Above all, you’re proactive, adaptable, and motivated by impact.
You can balance competing deadlines without losing sight of the bigger picture: using digital marketing to grow
Waverley Care’s fundraising and help ensure that anyone affected by HIV or hepatitis C can access the support
they need.