Strategic Communications Manager

  • Full time
  • £39,000
  • Hybrid: Edinburgh
  • Closing 12th December 2025


  • Advertised from 2nd December 2025

Role

Chest Heart & Stroke Scotland (CHSS) is Scotland’s leading health charity working to help people with chest, heart and stroke conditions live life to the full. People with these conditions need and want to know how to manage them day to day and live as well as they can.

Experiencing a life-changing event like a heart attack or stroke or being diagnosed with a chest or heart condition or Long Covid, can mean that people are scared and alone. Many people do not know where to turn. Nobody in Scotland should have to face their health journey on their own. CHSS will deliver a community where people with its conditions can support each other, secure the expert help they need and advocate for the care that matters to them. Central to delivering the No Life Half Lived strategy, the Strategic Communications Manager plays a key role in helping CHSS reach 175,000 people annually by 2028, ensuring all design and content reflects the charity’s mission and values.

The Strategic Communications Manager will lead and align all external and internal communications to build and protect the reputation of Chest Heart & Stroke Scotland (CHSS). This strategic role covers brand campaigns, media, partnerships, services marketing, crisis communications and internal communications.

Working closely with the Head of Communications & Marketing, the post-holder will position communications as a strategic enabler of CHSS’ ambition that there should be No Life Half Lived in Scotland. A key focus is to establish CHSS as a trusted source of health information and thought leadership, particularly in relation to Chest, Heart and Stroke conditions.

The role will provide expert media advice, supports senior spokespeople and leads a team of specialists to deliver integrated, impactful communications. It will oversee strategic media partnerships, evidence-led content and proactive relationship building to enhance CHSS’s visibility and credibility.

The Strategic Communications Manager will collaborate across departments to develop tailored marketing plans and strengthen internal communications.

Duties & Responsibilities

Leadership & Team Management

  • Line manage a team of four
  • Oversee team workflow, development and performance reviews
  • Provide coaching and strategic oversight to ensure media activities align with CHSS goals

Strategic Communications

  • Develop and deliver integrated communications plans across media, brand, services, crisis comms and internal channels
  • Lead brand campaigns including FAST and Advice Line, ensuring alignment with CHSS values
  • Manage proactive and reactive media strategies, including crisis response protocols
  • Use audience insight to inform planning and improve engagement metrics

Internal Collaboration

  • Work with departments across CHSS to co-develop communications plans that support strategic priorities
  • Provide media advice to senior leaders including the Chief Executive
  • Collaborate with Evaluation & Impact, Data and Service Delivery teams to ensure evidence-led messaging
  • Support Income Generation teams with marketing initiatives for fundraising and retail

External Relationships

  • Build and manage relationships with media, creative agencies and public/private sector partners (e.g., NHS, Network Rail)
  • Manage contracts with media monitoring and distribution services
  • Represent CHSS externally with professionalism and credibility

Compliance & Governance

  • Ensure all communications comply with GDPR, NLA and CLA regulations
  • Maintain oversight of media monitoring tools and ensure supplier compliance
  • Provide training and guidance on legal standards to internal teams

External Engagement

  • Lead communications for high-profile campaigns and joint initiatives with external stakeholders
  • Use the External Engagement Toolkit to enhance CHSS’ reach and reputation
  • Promote CHSS’ mission and services to increase stakeholder awareness and referrals

Volunteer Engagement

  • Highlight volunteer impact through strategic communications and storytelling
  • Collaborate with the Volunteering Team to develop case studies and recruitment campaigns
  • Promote volunteer opportunities to stakeholders and ensure positive volunteer experiences

Preferred Candidate Background

The ideal candidate for the Strategic Communications Manager role will be a seasoned communications professional with a strong track record in strategic media relations, brand leadership, and cross-channel campaign delivery. They will bring a blend of creativity, technical proficiency and strategic insight, coupled with a collaborative mindset and the ability to lead and inspire teams. With at least five years’ experience in communications within the charity or public affairs sector, they will be confident advising senior stakeholders, managing complex projects and driving impactful, evidence-led communications that align with organisational goals.

Required Skills:

  • Supportive and effective line management style; able to motivate teams to deliver challenging projects
  • Skilled at translating complex information into engaging, audience-appropriate content
  • Excellent verbal and written communication skills across varied audiences
  • High attention to detail and commitment to quality
  • Creative and solutions-focused approach to problem-solving
  • Strong relationship-building skills and ability to grow internal and external networks
  • Ability to manage competing priorities and complex issues in a fast-paced environment
  • Confident advising senior stakeholders on sensitive or strategic communications
  • Strong project management skills for own and team workload
  • Skilled in maintaining message discipline across large projects or organisations
  • Effective working relationships with senior internal and external stakeholders

Required Experience:

  • Proficiency in media monitoring and distribution tools (Onclusive, Meltwater, Vuelio)
  • Experience with project management and collaboration platforms (Trello, Asana, Slack)
  • Familiarity with digital content creation tools (Canva, Adobe Creative Suite)
  • Strong understanding of social media platforms and digital PR strategies
  • Minimum 5 years’ experience in strategic communications, media relations or public affairs
  • Proven track record of securing national and regional media coverage across broadcast, print and digital platforms
  • Experience integrating communications across digital and traditional channels
  • Experience in the charity sector and understanding of its diverse business functions
  • Experience coordinating colleagues and external partners to deliver impactful content
  • Proven ability to develop and execute strategies for high-quality publicity
  • Experience planning and delivering external communications projects across teams
  • Experience improving systems and processes to increase communications efectiveness
  • Demonstrated ability to deliver high-quality work within tight timescales
  • Experience developing and working within brand guidelines
  • Proven line management experience
  • Experience managing and reviewing contracts with external suppliers to ensure value for money

Application notes

Many thanks for your interest in joining Chest Heart and Stroke Scotland (CHSS). If this is a position that suits your skillset and career ambitions, we would be delighted to hear from you.

More information available here.

To apply, please send your CV to our retained advisor Rachel Sim at:

rachelsim@livingstonjames.com