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Digital & Communications Manager

  • Full time
  • £43,727 – £48,329
  • Blended working between Stirling office and home
  • Closing 16th October 2023

  • Advertised from 2nd October 2023
  • 35 hours per week


Paths for All's vision is for a happier, healthier Scotland where physical activity improves quality of life and wellbeing for all. Our vision is for Scotland to be a walking nation. We want everyone to have the opportunity to be active every day, creating a happier, healthier, and greener Scotland. A key element of this work involves our Communications and Digital Strategy, and we are delighted to be recruiting a Senior Manager who can lead, inspire and develop our approach to this work.

The role will help us define and deliver our new strategy for digital and communication services. The aim is to maximise data insights and oversee the delivery of a comprehensive communications strategy and action plan to raise the profile and reputation of Paths for All. The digital strategy should be informed by insight and research and foster healthy data capture.

Paths for All are looking to hire for potential and talent that can grow with the organisation.

So, as a potential candidate for this new post:

• Are you able to take a leading role by helping us to define and deliver our new digital strategy and further develop our communication and marketing services?

• Can you provide strategic direction to ensure that we stay at the cutting edge of digital developments and raise the profile and reputation of Paths for All’s work with partner organisations, funders, volunteers and members of the public.

• Can you demonstrate competency as a senior leader, working successfully with stakeholders to drive forward a challenging strategy to have Scotland walking to improve health, and tackle inactivity on a population scale?

You will work closely with the Chief Executive Officer and senior management team to champion and deliver Paths for All’s Vision, Strategy, and Business Plans. You will also lead a multidisciplinary team to drive forward Paths for All’s communication, marketing and promotion work to help raise awareness about the health benefits of walking and the role, the walking environment and active travel can play in our journey to decarbonisation and net zero.

We offer the opportunity to be part of an organisation that recognises staff as our most valued asset. Attractive employment conditions include a contributory pension scheme and flexi-time policy

Application notes

The application pack for this role and information on how to apply are available on our website If you have any difficulty accessing the recruitment documents, please get in touch at

If you would like to discuss this role further, please contact the Chief Executive Officer, Kevin Lafferty by email

The closing date for applications is 5pm on Monday 16 October 2023 with interviews to be held in person in Stirling on Tuesday 31 October 2023.

Paths for All is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy and maternity.