Do you have proven experience of delivering digital communications to engage audiences? As our Digital Marketing & Social Media Executive you could soon be playing an important role at the heart of our Digital & Marketing Communications Team.
About Changeworks
Changeworks’ vision is for a world where everyone is able to live, work and enjoy life with a low carbon impact. We recognise climate change is the most significant threat to the environment and our way of life. Passion, integrity, innovation, collaboration and empowerment are the values which drive us.
We are Scotland’s leading environmental charity delivering solutions for low carbon living. A trusted expert with over 30 years’ experience. Our current strategy has four goals:
About the team
Our new Digital & Marketing Communications team has been established to transform the way that Changeworks engages with our audiences and will lead on organisational and service marketing alongside developing our digital presence. The team overall is responsible for evolving our brand, positioning the organisation as a thought leader and expert, increasing our profile and driving more people to adopt a low-carbon life.
About the role
The postholder will ensure Changeworks engages effectively with our stakeholders, funders, customers and the general public through increased social media activity and as part of the wider digital marketing function. You will use your excellent communication skills to develop and deliver engaging content that is relevant to our diverse audiences.
This is an exciting opportunity for a creative and driven communicator to take the lead on the paid and organic functions of our social media channels, as well as helping to take Changeworks’ email marketing to the next level. As Changeworks looks to expand its work and reach, this new role will support us is in building engagement and awareness of Changeworks’ role in Scotland’s environmental sector.
The postholder will drive our digital campaigns both organically, as well as deliver our paid advertising campaigns, and work alongside the wider marketing team to create innovative content to drive increased numbers of stakeholders and customers to the Changeworks website and its different functions. You’ll also have space to focus on automation and optimising our processes to drive performance.
About you
You will have experience of working in social media, including managing paid social campaigns across a number of social platforms. You will have relevant experience of B2C social media community management on behalf of a major brand, media owner or not-for-profit organisation.
You will have experience of placing online adverts via social media, paid search (PPC) and Google Ad campaigns as well as managing Google Grants, optimising performance to ensure we reach our audiences.
You will have experience planning and writing engaging digital content including managing video content creation (directly or through an agency or video producer). You’ll also have extensive experience of developing and delivering engaging social media content and communications across different channels with creative flair.
You will have used social media management and analysis tools to drive performance improvement.
You will be an outgoing and confident individual with excellent communication and organisational skills.
At Changeworks, we welcome and encourage applications from everyone.
Benefits
We offer a wide range of staff benefits including flexible working, cycle to work scheme, an excellent pension scheme and 26 days paid holiday plus 9 public holidays per year.
At Changeworks we remain working at home, where possible, in line with Scottish Government advice. This post would have typically been based at our Edinburgh office (36 Newhaven Road, Edinburgh) however we are currently designing our new ways of working. Over the coming months we will be looking to offer increased flexibility about where we work, in a hybrid of home and office base depending on the needs of each role.
To apply: please visit our website to complete an online application - changeworks.org.uk/jobs?utm_source=goodmoves_digitalmarketingsocialmediaexecutive&utm_medium=Referral
Closing date for applications: 10am, Monday 7 March 2022
Interviews: Friday 11 March 2022
For further information about this post please contact George Drennan-Lang on 07467 954 119 or gdrennanlang@changeworks.org.uk.
Changeworks ~ delivering positive low carbon living