Role purpose:

The Partnership Manager will play a key role in diversifying the income of VisitAberdeenshire by researching, targeting, and securing new financial support for the organisation, with a gross income target of £200,000 to be raised annually.

Principal duties and responsibilities:

The Partnership Manager will be expected to:

Research & Sales

• Research, identify and build a pipeline of suitable partnership organisations that could partner with VisitAberdeenshire
  • Work with staff and Board Directors to map and engage with potential donors in their networks.
• Drive business conversation of sales pipeline to meet annual revenue targets.
  • Develop and negotiate complex and multi-faceted proposals, pitches, contracts, and agreements with Partners, working closely with colleagues such as the CEO and HR & Business Services Manager.

Account management

• Maintain excellent and proactive relationships with the organisation’s partners, sponsors, and prospects.
• Ensure the timely and accurate fulfilment of contractual obligations, deliverables, proposal & reporting requirements, and evaluations to partners and sponsors.
• Provide support and guidance to colleagues with the management of partnership relationships and ensure key relationships are stewarded by the most appropriate member of the VisitAberdeenshire staff or board.
• Control and manage expenditure for cultivation and delivery of partnerships in line with organisational fiscal policy

Strategy

• Work with the HR & Business Services Manager and CEO to create and implement the Partnerships fundraising strategy to meet or exceed partnerships net income targets year on year.
• Proactively seek to build and maintain an understanding of key activities within the organisation and how this might inform the Partnership fundraising strategy.
• Work with the Management team and Advertising Sales Executive to scope and define the organisations assets and opportunities, further develop our value proposition, and proactively identify and pursue strategic partnerships that align with our goals and objectives.

Reporting

• Work with the Insights & Evaluation Manager to develop a reporting tool to provide insights reports to partners and sponsors.
• Ensure Partners are kept up to date with our work and projects they may have supported
• Maintain all records of conversations and sales conversions within the CRM database.

The post holder will also be expected to:

• Act in accordance with any and all company values, processes, including quality, health, safety and environmental.
• Take a proactive stance to achieving set objectives with a solutions-led approach to overcome the unexpected.
• Takes responsibility and ownership for own performance, development and behaviour, learns from successes and failures and sets high expectations.
• Play an active part in the development of the VisitAberdeenshire team, including informal/internal coaching and mentoring of team members where appropriate to support their continued development.
• Maintain high levels of communication and dialogue with internal colleagues, external partners, and stakeholders.
• Manage time and resources effectively, prioritising efforts according to organisation goals.
• Undertake any other duties that may be required in order to ensure the smooth running of the organisation.