Charity registered in Scotland SC029757
Are you a strategic marketing leader ready to shape how a generation of young people access trusted information, opportunities and services?
Young Scot is looking for an ambitious and experienced Director of Marketing and Information to lead our national information, content, digital marketing, communications and platform strategy at a pivotal moment of transformation.
This is a unique opportunity to shape how Scotland’s national youth information and citizenship charity reaches, informs and engages young people aged 11–26 in an increasingly fast-moving digital world. Central to the role will be our charitable mission, and the values that underpin everything Young Scot does. Working alongside the CEO and Senior Leadership Team, you’ll lead the strategic development of Young Scot’s information services, marketing activity, communications and branding, digital platforms and audience engagement approach, ensuring we remain relevant, trusted and innovative in how we serve young people across Scotland.
You’ll oversee the evolution of Young Scot’s digital ecosystem, including our website, app, membership and media communications and wider content infrastructure, ensuring these platforms are modern, scalable and future-ready.
This role requires a leader who is comfortable shaping strategy and delivering execution. You’ll bring experience leading teams, driving audience growth, overseeing digital products and translating emerging opportunities appropriately - including AI and new media behaviours - into practical organisational and societal advantage.
You’ll also play a central role in ensuring Young Scot continues to deliver high-quality commissioned campaigns, trusted information services and impactful engagement activity in partnership with the Scottish Government, public sector partners, commercial organisations and the wider youth sector.
If you’re a confident strategic leader, an innovative thinker, and someone excited by the opportunity to shape the future of youth information and engagement in Scotland, we’d love to hear from you!
About Young Scot
Young Scot is the national youth information and citizenship charity for young people aged 11–26 in Scotland.
We empower young people by providing trusted information, opportunities, rewards and a platform for their voices to be heard, helping them navigate life and shape their futures.
We work in partnership with central and local government, the private sector, the third sector and young people themselves to deliver meaningful impact across Scotland.
The Role
We are seeking a strategic, commercially aware and digitally confident Director of Marketing and Information to lead Young Scot’s content, digital marketing, communications, information and audience engagement functions.
This is a pivotal senior leadership role, responsible for ensuring Young Scot remains Scotland’s leading trusted youth information provider while continuing to evolve in response to changing technologies, digital behaviours and audience expectations.
The successful candidate will oversee:
Communications and public messaging
Brand strategy and stewardship
Marketing and campaign delivery
Content and social media (consumer and stakeholder-facing)
Youth information services
Digital platforms, websites and web portals
Audience engagement and digital growth
Internal and external relationship development relevant to the function
You will lead a broad portfolio spanning youth information, content strategy, digital campaigns, marketing performance, communications and brand, platform development, product innovation and audience growth.
Working closely with the CEO and Senior Leadership Team, you will ensure Young Scot’s information and engagement activity supports wider organisational objectives, strengthens relationships with stakeholders and maximises our impact with young people.
You will also identify opportunities to enhance the reach, effectiveness and sustainability of Young Scot’s digital and marketing activity through innovation, partnerships and new approaches