George Watson’s College wishes to appoint a Senior Philanthropy Officer to lead the school’s individual giving and legacy fundraising initiatives, and support major programmes and campaigns. Develop strong relationships with donors and our alumni community to grow philanthropic income and long-term engagement.

Main Responsibilities

Individual Giving

• Lead the planning, execution and optimisation of individual giving efforts. Manage campaign setup, timelines, assets, and donor experience.
• Monitor performance and analyse results to drive continuous improvement in participation, engagement, and revenue.
• Collaborate with Admissions and Marketing, and other internal teams, to source and develop compelling content.
• Along with the Head of Development, manage a fundraising communications calendar and play a leading role in content creation.
• Collaborate with the Admissions and Marketing team to ensure website content, landing pages, and donation pages support digital giving goals.
• Execute fundraising strategies in partnership with the Head of Development. Build, segment, code, and deploy emails to support giving campaigns and organisational priorities.
• Manage a portfolio of donors linked to specific programmes and campaigns.

Legacies

• Plan and deliver multi-channel legacy marketing campaigns (print, digital, events)
• Build and maintain relationships with legacy pledgers and prospects
• Deliver high-quality, sensitive stewardship to recognise and retain legacy supporters
• Organise events and communications to engage legacy supporters
• Produce compelling and sensitive legacy messaging and materials

Campaign/Programmes

• Manage and grow the patrons programme, including recruitment, retention, and upgrades
• Develop a clear donor journey, including benefits, communications, and recognition
• Monitor performance against income targets and KPIs
• Work in collaboration with Heads of the Creative Arts programmes to monitor and administer funds for maximum impact across the arts

Foundation Places and Enrichment Fund

• Support impact reporting and administration of discrete aspects of our widening access programmes.
• Manage application process to the Enrichment Fund, including managing enquiries, disbursements and liaison with Finance.
• Any other duties related to these programmes as directed by senior staff.

The Ideal Candidate

Essential:

• Relevan degree, professional qualification or equivalent professional experience
• Demonstrable experience in Individual Giving, Direct Marketing or Legacy fundraising, with an annual income return of 6+ figures
• Proven track record of delivering successful multi-channel campaigns
• Strong understanding of supporter journeys, acquisition and retention
• Skilled in data analysis, performance tracking and forecasting
• Proficiency with graphic design tools, experience with Canva would be an advantage.
• Demonstrable experience with Raisers Edge, or similar CRM system
• Ability to manage complex projects and programs and deliver to set KPI and timelines
• Excellent written and verbal communication skills.
• Experience with content writing, brand voice, and digital fundraising best practices.
• Ability to build and foster relationships across business functions.
• Understanding of charity law, GDPR and best practices in fundraising
• Commitment to high level of professional standards
• Genuine appreciation of George Watson’s College’s mission and the ability to communicate it

Desirable:

• Fundraising or marketing qualification such as CIOF accreditation or CIM qualifications.
• Event management experience
• Experience of working in the education or charity sectors
• Understanding of the Independent School sector