Background to the work of The Canmore Trust

Suicide is now the highest cause of death in the UK under the age of 35 years. Recent work in Scotland suggests that around 20% of men and women in Scotland under the age of 35 years will experience significant suicidal thinking.

The Gibson family, motivated by the loss of their son and brother, Cameron, to suicide in October 2019, established a charity, “The Canmore Trust” (SC051511) in January 2022 to act in suicide prevention, and in suicide postvention, with the following Aims:

• To work with schools, colleges and universities to raise awareness of suicide and to prevent suicide, promoting an individualised “suicide safety plan”;
• To establish a number of safe places where families affected by suicide can spend time, at no financial cost, rebuilding their lives after suicide of a close family member. Trained individuals with lived and living experience of suicide will be on hand to assist as required;
• To ensure a co-ordinated programme of research investigating and identifying psychological and physiological risk factors in suicide;
• To establish a group of trained “Experienced Friends” to work alongside the police and other agencies to ensure that one such supporter is immediately available to any family in crisis following a suicide;
• To work across the suicide charities sector to co-ordinate and facilitate a unified approach to fundraising and action against suicide.

The Canmore Trust views itself as part of the “suicide family” and relationships are at the core of who we are and what we do. Its values are: collaborative, personal, determined, compassionate, and hopeful.

Main task of Job:

The purpose of the role is to lead income generation and digital communication for The Canmore Trust. Working closely with the management team you will deliver income targets through proactive donor recruitment while taking excellent care of existing donors. Identify new key relationships with individuals as well as with businesses, groups and associations, within Scotland and across the UK.

You will represent the vision and purpose of The Canmore Trust whilst ensuring the efficient delivery and oversight of all fundraising and digital communication undertaken by The Trust which will include, but not limited to:

Fundraising

• Development and implementation of the overall fundraising strategy and fundraising activity in conjunction with The Canmore Trust management team.
• Developing, planning and coordinating innovative fundraising campaigns which align with the values of the Trust.
• Identifying fundraising income stream opportunities with individuals, corporate partners, and community groups.
• Supporting the Operations Manager to produce innovative bids and proposals for applications to Grants and Trusts.
• Developing the supporter journey to be the ‘gold standard’.
• Identifying and co-ordinating events that raise awareness of work of The Canmore Trust and/or fundraising opportunities.
• Planning and co-ordinating a calendar of fundraising events across the year including our annual Gala Ball.
• Working with our volunteer coordinator to ensure the recruitment and development of fundraising volunteers, through motivation and encouragement.
• Supporting the accurate monitoring and evaluation of fundraising activities for reporting purposes.
• Compiling funding reports to the board of Trustees, stakeholders and funders.
• Ensuring that all fundraising communication on behalf of the Trust is sensitive, inspirational, personal and relevant.
• Maintain and grow mailing lists and supporter communications in compliance with GDPR.
• Support CRM updates and fundraising/campaign related admin where required.
• Support the development of fundraising bids, proposals, and applications with high-quality written content and case studies.

Digital Communication

• Maintain and grow mailing lists and supporter communications in compliance with GDPR.
• Design and produce copy for marketing materials and social media ensuring it aligns with the values of The Canmore Trust and is sensitive, inspirational, personal and relevant.
• Manage The Canmore Trust’s social media channels, website, and other digital content acting as the point of connect for our external services.