Charity registered in Scotland SC034227
Live Borders is a charitable trust at the heart of the Scottish Borders, delivering sport and leisure, libraries, museums, arts and events that make a real difference to people's lives. Every penny we generate is reinvested into our services and communities. We're on an exciting journey right now - new leadership, a new strategy about to launch, and a genuine ambition to grow our reach and impact across one of Scotland's most distinctive regions.
We're looking for a Digital Marketing Officer to take the lead on digital marketing across the organisation. This is a broad, hands-on role with real scope to make your mark.
You'll be the go-to person for everything digital - owning the website and app, leading on social media, managing paid advertising across Google and Meta, and acting as the team's lead for our CRM and e-communications. You'll also be our AI champion, helping the team identify and adopt tools that improve how we work.
The breadth of what Live Borders does means your work will span an unusually wide range of audiences, services and channels - from fitness campaigns to cultural events and everything in between. No two weeks look the same!
This post sits within our newly formed Engagement team, bringing together marketing and communications, fundraising, community engagement, insight and customer excellence. It's a new way of working for us, and we want people who'll help shape what good looks like.
What we're looking for
You'll have solid experience in a marketing role with a strong digital focus - social media, paid advertising, CRM, website management and analytics. You'll be confident using data to make decisions and comfortable advising colleagues on digital. Familiarity with AI tools and an understanding of brand management and audience segmentation would be a real plus.
You'll also line manage our Marketing Co-ordinator, so some experience of supporting or supervising others is helpful, though not essential.
We know it's not always possible to tick every box. If you have the core skills and experience and you're excited by what you've read, we'd encourage you to apply.
What we offer
Live Borders is a charitable trust at the heart of the Scottish Borders, delivering sport and leisure, libraries, museums, arts, events and community programmes that make a real difference to people's lives. Every penny we generate is reinvested into our services and communities. We're on an exciting journey right now - new leadership, a new strategy about to launch, and a genuine ambition to grow our reach and impact across one of Scotland's most distinctive regions.
We're looking for a Marketing Insight Officer to help us become a more evidence-led, customer-focused organisation. This is a new kind of role for Live Borders - and a genuinely interesting one.
You'll gather and interpret data from a range of sources to build a clear picture of who our communities are, what they need, and how well we're serving them. You'll lead on customer satisfaction measurement, develop audience profiles and segmentation, and monitor trends in fitness, leisure and culture to help colleagues understand how our offer should evolve. Crucially, you'll bring that evidence to the table when services are being planned, reviewed or developed - acting as a collaborative partner who helps colleagues make more informed, customer-led decisions. The Scottish Borders is a varied and distinctive geography, and understanding its communities in depth will be central to what you do.
This post sits within our newly formed Engagement team, alongside colleagues in marketing and communications, fundraising, community engagement and customer excellence. We're building something new, and there's genuine scope to shape how insight works at Live Borders.
What we're looking for
You'll have experience in a marketing role with a focus on insight, data analysis or audience research. You'll be confident working with data from multiple sources and translating findings into clear, practical recommendations for non-technical audiences. Strong collaborative skills matter as much as analytical ones here - this role is as much about influencing colleagues as it is about crunching numbers.
We know it's not always possible to tick every box. If you have the core skills and experience and you're excited by what you've read, we'd encourage you to apply.
What we offer